This strikes me as funny/irony

From the Hill blog

Harry Reid's son leaves last name out of first campaign ad
By Emily Goodin
Nevada gubernatorial candidate Rory Reid (D) is on the air with his first campaign ad and it's missing one thing: his last name.
Reid, the son of Senate Majority Leader Harry Reid (D-Nev.), doesn't say his name at any point during the ad, but it prominently features his campaign logo, "Rory 2010."
Observers noticed that throughout the gubernatorial primary, Rory Reid seemed to distance himself from his father, who faced high disapproval ratings from voters.
Read the rest here.